The Mobile Shop
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Mother's Day Event
Mother's Day Event
Mother's Day Event
Black iPhone 16 angled front screen & back on a lavender background surrounded by purple flowers.
Black iPhone 16 angled front screen & back on a lavender background surrounded by purple flowers.
Black iPhone 16 angled front screen & back on a lavender background surrounded by purple flowers.
Up to
200,000
with a new iPhone 16 and additional line activated.*
Book an appointment
A Pixel 10 angled front screen & back on a lavender background surrounded by purple flowers.
A Pixel 10 angled front screen & back on a lavender background surrounded by purple flowers.
A Pixel 10 angled front screen & back on a lavender background surrounded by purple flowers.
Up to
300,000
with a new Pixel 10 and additional line activated.**
Book an appointment
Black iPhone 16 angled front screen & back on a lavender background surrounded by purple flowers.
Black iPhone 16 angled front screen & back on a lavender background surrounded by purple flowers.
Black iPhone 16 angled front screen & back on a lavender background surrounded by purple flowers.
Up to
200,000
with a new iPhone 16 and additional line activated.*
Book an appointment
A Pixel 10 angled front screen & back on a lavender background surrounded by purple flowers.
A Pixel 10 angled front screen & back on a lavender background surrounded by purple flowers.
A Pixel 10 angled front screen & back on a lavender background surrounded by purple flowers.
Up to
300,000
with a new Pixel 10 and additional line activated.**
Book an appointment
A blank phone screen bursting with red PC Optimum points pucks against a medium blue rectangle on a lighter blue background.
A blank phone screen bursting with red PC Optimum points pucks against a medium blue rectangle on a lighter blue background.
A blank phone screen bursting with red PC Optimum points pucks against a medium blue rectangle on a lighter blue background.
Win 1,000,000 points
 
Sign up for emails for your chance to win!***
Sign up

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iPhone 17e official logo with Apple icon above "Feature stacked, value packed" in black font with a pink iPhone 17e underneath.
iPhone 17e official logo with Apple icon above "Feature stacked, value packed" in black font with a pink iPhone 17e underneath.
iPhone 17e official logo with Apple icon above "Feature stacked, value packed" in black font with a pink iPhone 17e underneath.

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Redeem points to save on a new phone

Lower the price of any new phone by redeeming PC Optimum points in-store. Learn more
PC Optimum

The Mobile Shop difference

Learn about us
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Ultimate rewards

Enjoy exclusive offers for PC Optimum members

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More choice

Pick from a variety of phones and plans, internet, and TV from the leading providers

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One-stop shop

Located in your grocery store with 200+ locations

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Expert advice

Best-in-class experts to help you find the best deal for you

Bundel TV and Save
Bundel TV and Save
Bundel TV and Save
Bundle internet & TV packages
Find the best internet option in your area on one of Canada’s best networks.
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Contact us

Live chat with a Mobilist
Our live Mobilist team is available to answer your questions from 10am – 9pm EST, 7 days a week.
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Three Mobilists laughing
Three Mobilists laughing
Find The Mobile Shop nearest you
Come visit us in store to easily compare phones and plans to find the best one for you.
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Two Mobilists looking at monitor
Two Mobilists looking at monitor
Find a store
Legal Details

*Requires a new phone activation on primary or additional line. A setup service fee may apply (SSF). Availability may vary by region. Offers subject to change without notice. Subject to credit approval. PC Optimum™ points earned vary by device and plan. Conditions apply.

**Requires a new phone activation on primary or additional line. A setup service fee may apply (SSF). Availability may vary by region. Offers subject to change without notice. Subject to credit approval. PC Optimum™ points earned vary by device and plan. Conditions apply.

The Mobile Shop™ is a division of Loblaws Inc.

Contact our Head Office:
The Mobile Shop
600-500 Lakeshore Blvd. West
PO Box 600
Toronto, Ontario M5V 2V9